Privacy Policy

ParagonClothing is committed to ensuring your privacy is protected at all times during your use of our site or one of our other services such as ParagonClothing mobile, apps, or our social media application (i.e. Facebook) (hereafter referred to as 'Paragon', ‘ParagonClothing.ca’ or 'ParagonClothing'). Please take the time to read over our Privacy Policy carefully, so you have a complete understanding of how we collect, use and secure the personal information you provide to us. ParagonClothing will continue to grow and improve to better serve you; therefore, our Privacy Policy is subject to change and we encourage you to review our policy each time you visit belk.com. Please also understand that by using ParagonClothing, you agree to the terms of our Privacy Policy in effect each time you visit, even if you do not return to this link. This Privacy Policy only applies to information collected online on ParagonClothing.

This Policy will give you a better understanding of the following:

  • What personally identifiable information ParagonClothing collects
  • How will my personal information be used
  • Is my personal information shared with third parties
  • How you control the collection, usage and distribution of any personal information you provide to ParagonClothing or any of our other services such as ParagonClothing mobile, ParagonClothing apps, or a ParagonClothing social media application (i.e. Facebook)
  • How we protect the security of your personal information
  • Cookies and other computer information
  • How can I decide what promotional email communications I will receive
  • Linking to Third Party Web Sites
  • Privacy Policy Questions or Comments?
  • Changes to the ParagonClothing Privacy Policy

What personally identifiable information does ParagonClothing collect?

Paragon collects personal information that you provide when using ParagonClothing. This personal information is gathered when you register on ParagonClothing, make a purchase on ParagonClothing, or register with one of our other services such as ParagonClothing mobile, ParagonClothing apps, or a ParagonClothing social media application (i.e. Facebook) or a ParagonClothing software application (i.e., a widget).

When you register on ParagonClothing, you provide us with your email address and a unique password.

When you make a purchase on ParagonClothing, we collect your name, address, phone number, email address and other personal information necessary to fulfill, track and bill your order. In order to bill you for your purchase we also collect credit card information including your card type, credit card number, and expiration date. We also collect shipping address information that allows us to ship your order. This includes the name, address and phone number of the intended recipient.

When you register and checkout, we save your shipping and billing address information. You may elect to have us save your credit card information to expedite future purchases. If you so elect, we save your card type, credit card number, expiration date, and name on the card. You may checkout as a guest if you don't want us to save your shipping, billing or credit card information.

You may change saved shipping, billing, or credit card information at any time. Simply go to the My Account page, login with your email address and password, follow the appropriate links and edit or delete whatever personal information you wish.

There are a few other instances when ParagonClothing may collect other personal information from you. Occasionally we conduct contests on ParagonClothing. If you choose to participate in an online contest, we may request personal information from you that will permit us to administer the contest and notify the winner(s). If you contact our Customer Service department, we may store your email address or phone number in order to respond to your questions or requests for assistance. ParagonClothing reserves the right to keep a record of any communication between you and Paragon.

How will my personal information be used?

Information collected on ParagonClothing or one of our other services such as ParagonClothing mobile, ParagonClothing apps, or a ParagonClothing social media application (i.e. Facebook), may be used in the following ways:

  • Ship merchandise that you purchase online
  • Register you as a member of ParagonClothing
  • Prevent fraud and bill your credit card for your purchases
  • Confirm and track your orders
  • Respond to your customer service inquiries
  • Provide promotional communication and other information to you, if you choose to receive them
  • Source and offer the products you want
  • Customize your shopping experience
  • Improve our website design
  • Comply with valid legal procedures, requirements, regulations or statutes

Is my personal information shared with third parties?

When you visit ParagonClothing or visit one of our other services such as ParagonClothing mobile, ParagonClothing apps, or a ParagonClothing social media application (i.e. Facebook) and submit personal information, you are sharing that information with ParagonClothing and the Paragon-owned and controlled family of companies. We may provide your personal information to our agents, representatives and service providers for limited purposes, including but not limited to, billing customer orders, fulfilling customer orders; communicating to customers; providing customer service; administering opt-in contests or sweepstakes; offering targeted marketing communications to users that opted-in to receive such communications; providing a personalized shopping experience; and preventing online fraud. Except as stated herein, we do not sell, trade, rent or give out your personal information to third parties for their marketing purposes.

Finally, we may be required to disclose your personal information to third parties if necessary to comply with applicable laws, subpoenas or court orders.

How you control the collection, usage and distribution of any personal information you provide to ParagonClothing

As customers ourselves, Paragon understands and values the importance of giving you, the customer, complete control over the collection, usage and distribution of your personal information.

How we protect the security of your personal information

The security of your personal information is very important to Paragon. ParagonClothing uses Secure Sockets Layer (SSL), the industry standard for Internet Commerce transaction security, to encrypt your credit card and personal information as it travels over the Internet to our secure servers. SSL technology encrypts, or encodes, your credit card and personal information, preventing an unauthorized party from accessing and viewing it. When you enter a secure portion of ParagonClothing, such as 'Checkout' or 'My Account', your web browser should display a URL address with an "https" prefix and an image of a closed lock or a solid key should appear in the bottom bar of your browser window. In addition, we employ an outside third party company to periodically test the security of our servers and ensure that all credit card and personal information is properly safeguarded. As a result, you can shop with confidence on ParagonClothing.

Finally, your personal information is protected by the password you created when you signed up for an account at ParagonClothing. You may change this password anytime by accessing the My Account section of ParagonClothing. Please keep this password confidential. No representative of ParagonClothing, including our Customer Service representatives, will ever ask you for your password.

Mobile Privacy

Paragon offers mobile applications (commonly known as "apps") that allow you to shop online, check product availability, learn about special events, or receive other information from Paragon. This Privacy Policy protects all personal information collected by Paragon from our mobile applications.

In the future, we may offer updated or enhanced versions of our mobile applications that include additional features created by us or using third party functionality. Our applications or the third party may automatically collect information about your precise location from your device, but only if you allow it.

Cookies and other computer information

When you visit ParagonClothing, or visit one of our other services such as ParagonClothing mobile, Mobile apps, or a ParagonClothing social media application (i.e. Facebook), small text files known as "cookies" will be stored on your computer's hard drive. The purpose of these cookies is to identify you when you visit ParagonClothing, so that we can enhance and customize your online shopping experience.

You can choose to browse on ParagonClothing without cookies. However, if you disable cookies, you will not be able to take advantage of certain features of our site such as storing your shopping bag for a future visit and providing a more personalized experience. However, disabling cookies will not prevent you from shopping and purchasing on ParagonClothing in the future. You may also change the settings of your browser to reject cookies. Each browser is different, so check your browser's "Help" menu to learn how to update your cookie preferences.

Cookies also collect certain technical information from your computer. This technical information may include your Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring website, if any. The information stored in a cookie cannot be used to personally identify you unless combined with information that you have provided in connection with a registration or purchase, or when choosing to sign up for promotional emails or contests.

We also contract with third parties to provide us with survey data and web analytics data such as tracking the navigation activity of browsers and buyers on our site. We also use third parties for tracking and measuring performance of our marketing efforts and your response to our marketing efforts; and the delivery of relevant marketing messages. All these third parties may use cookies and Web beacons (1 x 1 pixels), and may receive anonymous information about your browsing and buying activity on our site. None of your personally identifiable information (such as your name, address, email address, credit card number, etc.) will be received by or shared with these third parties. If you do not want your non-personal information used by these third parties, you can change the settings of your browser to reject cookies. Again, each browser is different, so check your browser's "Help" menu to learn how to update your cookie preferences.

The Network Advertising Initiative also provides consumers with a tool for examining your computer, to identify which companies have placed an advertising cookie file on your computer. By following some simple directions, you can then choose to opt out of any online advertising that you do not wish to receive. Visit the NAI Opt-Out Tool webpage for more details.

How can I decide what promotional email communications I will receive?

Occasionally, ParagonClothing will send you email to inform you of special events and promotions about our products and services, but only if you indicated interest when you registered for an account on ParagonClothing or opted-in to receive Paragon emails.

If you originally signed up to receive promotional emails, but you have decided you no longer wish to receive them, it is easy to let us know. When you receive an email from us, at the bottom of your email we give you instructions to unsubscribe to Paragon email.

If this act changes in anyway, we will revise the Privacy Policy of ParagonClothing to comply with all requirements of the Children's Online Privacy Protection Act.

Linking to Third Party Web Sites

ParagonClothing may provide links to certain third party websites. This Privacy Policy applies only to activities conducted and personal information collected on ParagonClothing. When you provide information at one of the linked to third party sites, you are subject to that site's privacy policy. We encourage you to read that website's privacy policy before submitting any information if you have concerns about how information may be collected or used.

Privacy Policy Questions or Comments?

For any questions regarding this Privacy Policy or for further assistance, please call Customer Service at 1-800-361-1144 between 8am - 5pm (EST) Monday - Friday.

Changes to the ParagonClothing Privacy Policy

This Privacy Policy was last updated on June 1, 2016. Please check our Privacy Policy periodically for changes. We reserve the right to change, modify or amend this policy at any time.